Nine nurses from Cwm Taf University Health Board in South Wales are the stars of a recruitment campaign, launched to attract nurses to work in the area.

In a series of short videos, the nurses, from a variety of roles, share their experiences of working for the health board and living in the region, which covers Rhondda Cynon Taf and Merthyr Tydfil.

The campaign is based on feedback from student nurses, young graduate nurses and nurses currently working in Cwm Taf UHB. Entitled ‘C is for….’, the campaign showcases life at Cwm Taf focusing on the unique care, culture, community spirit and career opportunities that exist.

Aimed at both student and registered nurses from the local area and across the UK, the campaign has a dedicated microsite and will be promoted via a number of digital platforms, including Facebook, Instagram and 4OD, using the hashtag #JoinCwmTaf.

Lynda Williams, Director of Nursing, Midwifery and Patient Services at Cwm Taf, said: “At Cwm Taf University Health Board, our workforce is our greatest asset. We are passionate about providing high quality compassionate patient care and services to our local community and our team of dedicated nurses play a vital role in helping us achieve this.

“We want to recruit more nurses to join our team – if they are caring and passionate like we are – they will fit right in.

“We have a variety of nursing vacancies available across our hospitals to suit all expertise as well as plenty of opportunities to develop their skills further.


“When we spoke to our nurses about what it is like to work for the University health board, many of our benefits started with the letter ‘c’ including a caring and compassionate team, a culture supporting and empowering our staff, a community spirit that is inherent of the South Wales Valleys, continuous professional development and career progression opportunities. We used this to form the basis of our recruitment campaign, using our nurses to help bring it to life.

“There is nobody better to promote working at Cwm Taf than our current nurses and we are delighted with the final campaign which we hope will entice new nurses to join the health board.”

Hannah Davies, a staff nurse within the CAMHS unit who features in the campaign, said: “I only started working for Cwm Taf back in September of last year. They are so supportive and there is so much career progression to be had.

“The amount of courses I have been offered since starting is wonderful so I was more than happy to share my experiences for this campaign in a bid to attract new nurses to join us.”

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Recruitment campaign to attract more nurses to the South Wales Valleys
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