Staff at the Princess of Wales Hospital are celebrating after receiving a global award for their work to support the close bonding between families and their newborn babies.

The special care baby unit in Bridgend has become one of the first in Wales to be awarded Stage 3 Baby Friendly accreditation from UNICEF (United Nations Children’s Fund) and the World Health Organisation.

The award recognises the team’s efforts to work in partnership with parents and families to develop close relationships with their babies during their stay in the neonatal unit.

It also recognises the success the unit has had in and encouraging breastfeeding, promoting skin on skin contact and the approach the team takes to care for and support parents, siblings and the wider family while their loved one is in the unit.

Lisa Baker and Tina Newton, Interim Ward Managers, said: “We are thrilled to have received Stage 3 Baby Friendly Accreditation. We are very proud of our rising breastfeeding rates and our staff have worked tirelessly to support families during their time with us. We are so pleased that we have been able to achieve accreditation at Level 3 and we will continue to strive towards maintaining our high standards and working in partnership with families.”

Geraldine Gibson, a staff nurse with a special interest in the Baby Friendly Initiative, said: “Our approach is to work in partnership with families so they can develop close, loving relationships with their babies. We provide them with support and encouragement, particularly for things such as breastfeeding and skin to skin contact, which are key to long-term health. It’s a very holistic approach and each family has different requirements so it’s important that we tailor our support to provide them with what they need.  We’ve put a lot of work in to developing these approaches over the years so it’s really wonderful to have been recognised with this award.”

Sian Townsend, Matron for children’s services and the special care baby unit, said: “I am incredibly proud of the whole team. This award demonstrates how hard they have worked to provide care not just to the babies in our unit but to all family members and support them through what can be a very difficult time. We always strive to deliver the best for our families and this award recognises this ethos and the work that has taken place to achieve this.”





Staff celebrate global recognition for work to support newborns and their families